From Social.Razoo.com
Some nonprofits find it challenging at times to represent the work they do in photos, rather than text. But photos are one of the most shared content on social media, so it’s become important for causes to adapt and show more images in order to bring about more engagement—likes, comments, sharing—on their social networks.
This week, I’ll show you 6 images your nonprofit can capture with a simple camera—no matter the cause you represent. And next week, we’ll have 6 ways you can use these photos.
Fundraisers
More than likely, your nonprofit has held some sort of fundraising event in the past—whether it was a simple happy hour fundraiser or fancy gala. And at your fundraisers you have the most important people of your organization: your supporters. So take pictures at your fundraising events and capture your donors in action. Take pictures of them socializing, and even get special group shots that they’d like to see. Fundraisers are full of moments for attendees—especially if they’re having fun—so have copies of that release form ready at your next fundraiser!
Other Events
Does your organization host other events too? Go beyond the fundraising event and think about your upcoming kids camp, or animal shelter event at a local pet store, or your Monday night bingo game. These events are great ways to show your nonprofit in action, even if you do them on a regular basis. Every night will be different so don’t hesitate to snap photos again and again. This is also a great way to build a library of photos you can use in your publications later!
People/Animals/Environment You Helped
I can’t think of a more moving way to capture your nonprofit than by showing your donors the beneficiaries of your work. If you help people, animals, or even if you’re working to save a piece of land, you’re putting a “face to the name” for your donors, and giving them a chance to identify with your cause….
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The event was raising money for the University of Michigan C.S. Mott Children’s Hospital, and had many patients in attendance. Prior to the auction, Stafford had spent time befriending Mott’s patient Faith Falzone and her brother Will – both big Detroit Lions fans. After winning the package, Stafford promptly turned to Will and gave him the entire MNF package, saying, “There you go buddy, you go to Chicago, and take your family.”
By Gay Nagle Myers in