Think About Your Mobile Strategy

From the article “5 Tech Trends You Can’t Afford to Ignore
by in Inc.com

Silicon Valley was aflutter this week with Mary Meeker’s bold new report on Internet trends. Here’s what you missed.

When Mary Meeker speaks, the Valley listens.

This week, Meeker, a general partner at Kleiner Perkins Caufield & Byers (the venture firm founded in 1972 that’s invested in pretty much every major tech company of the last quarter century) unveiled her 88-page analysis of Web, mobile, technology, and societal trends.

Here, we’ve excerpted the most important elements of the report, especially trends that may affect small business and startups.

1) Your mobile strategy may be the most important part of your business.

In 2008, only about $0.7 billion was made on mobile. By the end of 2012, the mobile market will have ballooned to a staggering $19 billion, split 67 percent between apps and 33 percent ads. According to Meeker, when looking at the average time users spend on on media, people spend about ten percent of their “media time” on mobile–but just 1 percent of ad spend is spent on mobile. In other words, despite current user adoption, there’s still plenty of room for growth. Another fact to note: In India, mobile Internet traffic surpassed desktop Internet traffic in May, 2012.


2) Don’t forget about Android users.

Meeker is bullish on Android as a platform. According to her calculations, iPhone adoption has exploded in the last four years, but Android phone adoption “has ramped even faster – nearly 6x iPhone.”
3) If you sell a product, you’d be crazy not to focus your e-commerce on mobile and tablet apps.

This chart pretty much speaks for itself: By 2012, about a quarter of all Internet shopping traffic on Black Friday were made on either mobile or a tablet.

Game Show Fundraisers Raise the Roof & the Funds

Game Show Fundraisers can help your Nonprofit raise more money

Winspire Winnie participates in Nonprofit Jeopardy

By Vicki Blaze on Yahoo Voices

TV game shows have been a huge success for many years. Dating back to the 1970′s and 80′s with The Price is Right, Jeopardy, and Family Feud; more recent crazes include Do You Want To Be A Millionaire, Deal or No Deal, and Are You Smarter Than a Fifth Grader. All of these game shows have a few things in common – contestants, a host, prizes, challenges, anticipation, and humor.

A game show event makes a great fundraiser or simply a school spirit event. Here are some tips to plan an evening where people can laugh out loud with their friends, family, teachers, and principal.

Design your own game or stylize it after a popular game show. Make the game your own by implementing your own set of rules and time limits. Organize the game in a way that several people can participate. For instance, in a Family Feud style game, have two teams of five players each compete against each other. If you have 3 rounds of play, then 6 different teams can play – that’s 30 people! You may want to play two or three different games throughout the evening and have a different host for each (but plan to keep the event to no more than two hours long). At least one of the games should be one where the contestants are randomly chosen from the audience. This will sell tickets and keep the audience interested and entertained at the anticipation of being chosen.

Include a mix of academic and fun questions and competition ideas submitted by both students and teachers. For instance, “Name something a hockey player has to put on before a game”; “Name three types of clouds”; or “Name a punctuation mark on a computer keyboard”.

Although your committee volunteers are the ones to make up the game rules and questions, the game show host is the person responsible for announcing the rules of the game to the audience and contestants and for keeping the game running smoothly and continuously. Remember if the game does not proceed steadily, the audience may get bored. The host of your game show has to be well-spoken, personable, quick-witted, and humorous. A high school aged student may be able to handle this role, but for middle and elementary school, we recommend an adult… READ MORE

An Open Plea to Hold Better Events

Unsuccessful Event Means Empty Conference Room

By Katya Andresen on her blog NonprofitMarketingBlog.com

I got the following email today from one of my blog readers, John Scott Foster of the Wesselman Nature Society.

I had an experience this weekend I thought you might be interested in.  I attended two “gala” type events.  One was the standard, at a conference center.  Held from 6 to 8:30.  Coat and tie.  Arrive at 6, cash bar, sit at a table at 7.  People say nice things.  You eat.  People say nice things.  Silent auction.  Then at the end of the silent auction, we are thanked for coming/supporting and told we can all stay and dance to the DJ selection.  3/4ths of the people run out the door, happy to have that obligation over.

The next day.  A beer tasting and restaurant sampling event at my nature center.  The only roof the spreading branches of 300 year old trees.  Jeans, sweaters, comfortable shoes.  Beautiful weather.  Among many options, a fire ring with a gourmet s’mores station. Acoustic guitarist who was amazingly talented. 3 microbreweries and then one distributor with a total of over 50 beers that could be sampled.  A wood fired brick pizza oven on wheels serving pizza.  Held from 3 pm to 6 pm.  We had to chase people out.  They didn’t want to leave.  They were having fun.

Obligation (we need to support this important cultural institution) vs. fun (this important cultural institution is providing a great experience for us).

Great story.  As John adds, “People love being out in nature. It filled a need that they might not otherwise seek fulfill.”

As John notes, we do amazing work in the world, but we nonprofits don’t always have great events that reflect the heart of our efforts… Read More

How Social Media and Fundraising Fit Together


by Kivi Leroux Miller in Nonprofitmarketingguide.com
You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both?

I think you can, and that’s what I’ll be talking about when I present a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference for the North Carolina Center for Nonprofits on September 14.

Here are six different ways that I see social media and fundraising fitting together. You don’t have to do all of these, but picking one or two approaches and integrating them into your fundraising and social media strategies would be a good thing.

1. Project-specific, short-term campaigns that raise money now

By setting a specific goal (e.g. we need to raise $1500 to buy XYZ), and actively encouraging and empowering your biggest supporters to make it happen by a set deadline, you can raise money via social media using any of the ton of applications available to help you do this. You can also use this approach with “emergency” or “breaking news” fundraising — “this bad thing just happened, and here’s how you can help.”

2. Encouraging donations for celebrations (e.g. birthdays) to raise money in the future

Actively encourage your supporters to think about donating their birthdays or other celebrations where guests expect to give gifts. Causes Wish is set up exactly for this purpose. Charity: Water runs a wildly successful birthdays campaign. You can’t really predict when this will happen unless people commit to it well in advance, which is why you might want to think of it as “surprise” money.

3. Adding social to your in-person events to raise money now

If you are already doing event fundraising, you can add fundraising through social media to the event…

Read More: http://www.nonprofitmarketingguide.com/blog/2012/08/13/how-social-media-and-fundraising-fit-together/

Expensive Travel: The Most Luxurious New Amenities On Planes & Cruises

The Celebrity Reflection, the fifth in the Celebrity Cruise Lines' Solstice collection, will launch in December with a noteworthy perk for some lucky customers. Reflection Suites offer a translucent shower, offering views of the waters below. For those a bit nervous about showing your birthday suit to the fishes, the shower comes equipped with a reflective glass to block ogling eyes.

From HuffingtonPost.com

From the $1.5 million cruise to the craziest suites and most expensive cities, it’s certainly easy to blow your money on travel these days.

With the news that American Airlines has started offering delivery of bags to customers for $29.95 and up, we thought it was time to take a closer look at (what we’ll call) how the 1% travel.

Check out some of the finer luxuries — albeit with a steep price tag — by check out the slideshow on HuffingtonPost.com: http://www.huffingtonpost.com/2012/08/08/most-luxurious-amenities_n_1753187.html

6 Ways to Better Engage with Millennials

By Katya Andresen on her blog Nonprofitmarketingblog.com

Yesterday, I caught part of the virtual conference MCON2012 – which focuses on how to market causes to millennials ( the children of baby boomers or Gen Xers).  One session focused on the 2012 Millennial Impact Report – a survey of more than 6,500 people ages 20 to 35 – which shows 75% of millennials donate (in small amounts), 70% have raised money for their favorite causes and most give for reasons that span generations—they have a relationship with the cause.

I covered some of the report here. I wanted to share the following additional information from yesterday’s presentation.

Millennials are very big on two things: doing things digitally and interacting with their peers.

Millennials prefer to hear from causes by social media, enews and websites.

They prefer to give online – or in person.  They like to hear about volunteerism from their peers and online.

So what does that mean to us?  According to Derrick Feldmann and Angela White, who authored the report:

1. Inspire millennials online, in the moment, to urge them to action.  They tend to be impulsive givers, so provide quick ways to act when there is a compelling reason to do so.

2. Tell them about the difference they could make.  And if they give or volunteer, follow up with information on their impact.  Like donors of all ages, their pet peeve is having no idea what their gift accomplished.

3. Keep in mind that millennials… Click Here to visit Katya’s Blog and see more ways to connect with Millennials.

6 Images Every Nonprofit Can Capture

From Social.Razoo.com

Some nonprofits find it challenging at times to represent the work they do in photos, rather than text. But photos are one of the most shared content on social media, so it’s become important for causes to adapt and show more images in order to bring about more engagement—likes, comments, sharing—on their social networks.

This week, I’ll show you 6 images your nonprofit can capture with a simple camera—no matter the cause you represent. And next week, we’ll have 6 ways you can use these photos.

Fundraisers

More than likely, your nonprofit has held some sort of fundraising event in the past—whether it was a simple happy hour fundraiser or fancy gala. And at your fundraisers you have the most important people of your organization: your supporters. So take pictures at your fundraising events and capture your donors in action. Take pictures of them socializing, and even get special group shots that they’d like to see. Fundraisers are full of moments for attendees—especially if they’re having fun—so have copies of that release form ready at your next fundraiser!

Other Events

Does your organization host other events too? Go beyond the fundraising event and think about your upcoming kids camp, or animal shelter event at a local pet store, or your Monday night bingo game. These events are great ways to show your nonprofit in action, even if you do them on a regular basis. Every night will be different so don’t hesitate to snap photos again and again. This is also a great way to build a library of photos you can use in your publications later!

People/Animals/Environment You Helped

I can’t think of a more moving way to capture your nonprofit than by showing your donors the beneficiaries of your work. If you help people, animals, or even if you’re working to save a piece of land, you’re putting a “face to the name” for your donors, and giving them a chance to identify with your cause….

Click Here for the last 3 picture suggestions >>

Four Social Personas Your Nonprofit Needs To Understand [Infographic]

From BlackBaud.com
The question today is not whether you should use social media, but how you should use the information your constituents are sharing on social media to attract more people to your mission and make your fundraising campaigns more successful. The answer to the question lies in understanding your social media constituents and identifying which ones are the most well-connected, influential, and, in a word, social… READ MORE

Check out the INFOGRAPHIC below to learn more about how to identify and engage your social media influencers.

Matthew Stafford Wins $15,000 Auction Item Then Gives It Away


Detroit Lions Quarterback Matthew Stafford surprised patrons last weekend at the Griese-Hutchinson-Woodson Champions for Children’s Hearts auction event, when he won a Monday Night Football Package that included tickets to his own game, beating other interested parties with a $15,000 bid.

The event was raising money for the University of Michigan C.S. Mott Children’s Hospital, and had many patients in attendance. Prior to the auction, Stafford had spent time befriending Mott’s patient Faith Falzone and her brother Will – both big Detroit Lions fans. After winning the package, Stafford promptly turned to Will and gave him the entire MNF package, saying, “There you go buddy, you go to Chicago, and take your family.”

With a tearful hug from Will and his family, and a standing ovation from the crowd, Stafford still reacts to the event with humility:

“They have been through so much in the past couple years, and to see how much they all supported each other and faith through their tough times was really inspiring,” Stafford said in a text message. “I wanted to give them something they could really be excited about and something I know they deserved.”

Stafford not only donated game tickets and $15,000 to an excellent cause, he changed the lives of a family that has been through so much.