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Essential Elements of an Auction Donation Request Letter
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✓Your nonprofit’s branding (logo, colors, fonts, tagline or mission statement, writing style, etc.)
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✓A true story and/or photos that illustrate your mission
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✓A clear explanation of your organization’s cause and the purpose of your event
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✓A specific ask that aligns with the potential donor’s interests and giving capabilities
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✓Any benefits the donor will receive if they contribute (e.g., publicity for their business in your event marketing materials)
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✓A reasonable return deadline
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✓A signature that reinforces the letter’s credibility
Congratulations! Your auction donation request letter is ready to present to a potential donor!
