Did you know… Baby Boomers spend a whopping $157 billion on travel each year? If people ages 50 to 70 are a target demographic for your nonprofit, it’s smart to know where and why they’re traveling.
What’s on their bucket lists? What kinds of trips and activities are they planning in 2019 and beyond?
We put together an infographic with must-read statistics on baby boomer travel trends, plus tips to include top destinations in your fundraising efforts.
Our top takeaways from the research:
- Virtually all Boomers (adults 50 and up) intend to travel for leisure this year. Hospitality software provider Intelity puts this figure at a whopping 99 percent! How can you redirect some of their travel dollars to your cause? Try offering hotels, airfare and experiences in a fundraising context. (Read next: 3 Simple Steps to Offer Travel in Your Fundraising Auction)
- Boomers are responsible for 80 percent of all luxury travel spending. While house sharing options like Airbnb and CouchSurfing cater to budget-conscious travelers, Boomers are the ones looking for higher end lodging and experiences.
- Boomers want seamless, easy-to-book experiences. This means it’s all the more important to meet your winning bidders’ expectations after they’ve purchased a trip at your charity auction, or won one in a raffle. If you choose to offer luxury travel packages by partnering with Winspire, each package comes with Winspire Booking & Concierge Service. This refers to our dedicated team of professional travel agents ready to assist top donors with trip redemption, giving each traveler the personalized “white glove” service they deserve.
- Boomers’ #1 reason for traveling: to check destinations off their bucket list. Top destinations include the Caribbean and Latin America. Other popular types of trips include romantic getaways, summer vacations, celebrating milestones and solo travel.
If you’re ready to spice up your next charity auction using travel, click below to view Winspire’s most popular trips. Think the Boomers in your audience would be interested in cooking in Napa Valley… relaxing beachside at a private villa in Fiji… or catching a baseball game from the rooftops of Wrigley?
Let us know what travel packages have been a hit with your audience in the comments below.