The following infographic provides some insight into the growth trends of online giving in 2012. While online giving still only makes up a small portion of overall fundraising, it is still an important resource that many Nonprofits underutilize.
As with any fundraising campaign, every dollar counts, so it’s important to have at least one or two ways for your donors to find you and donate to your cause online.
A couple key points to consider in this infographic:
- The average online gift is $89
- 92% of Nonprofit Marketers who invest in video find value in it
- The average value of a Facebook over 12 months following their acquisition is $214.81
The infographic also reviews other opportunities for marketing your cause online, including how to qualify for Google Grants and how successfully leverage YouTube for your Nonprofit.
Overall, online resources present a wonderful opportunity for Nonprofits who are looking to expand their marketing mix and nonprofit auction items.