There’s an old adage in web marketing that “content is king”, meaning that if you have great content (e.g. blog posts, videos, resources, etc.) on your nonprofit blog or website, you’ll attract more visitors, build a stronger following (i.e. more donors) and ultimately increase your ability to make an impact.
There is one major caveat, though: If your non-profit communication content is buried beneath bland headlines, your target audience may never discover the greatness of your blog posts and articles!
Studies have shown that 4 out of 5 visitors to a website will only read the headlines. And of those that read a headline, only 20% will read the article below. This shows how important it is to have powerful headlines that compel your users to spend time on your site reading the content.
→ Expert Tip: One excellent tool that you can use to assess the quality of your headline is CoSchedule’s Blog Post Headline Analyzer, which give’s your blog title a grade and offers recommendations for improving your word selection, character count and sentence structure.
In the following infographic we discover a few simple formulas that will help you to craft outstanding headlines even when you are having a creative block. Try the sample headlines provided below and watch your following grow as your users find out that your non-profit communication content is king!
Since you’re here reading this post, I think I’ll pat myself on the back for a well-written headline! ;-P