Peer-to-peer Appeals Continue as Valuable Channel for Fundraising

BALTIMORE, MARYLAND (October 4, 2011) —

Convio, Inc. (NASDAQ: CNVO) today released the results of its annual Peer-to-Peer Event Fundraising Benchmark™ Study during the Company’s annual Nonprofit Summit in Baltimore, MD. The benchmarks offered in the study reflect in-depth research of 48 different nonprofit organizations and more than 1,800 fundraising events in the United States and Canada which utilize Convio TeamRaiser™. Collectively these nonprofit organizations raised more than $1 billion through event fundraising in 2010. The report provides information that nonprofits can use to measure their success as well as learn about trends and best practices in event fundraising that they can leverage, adapt and use to increase the number of participants and funds raised through peer-to-peer fundraising events.

The full study is available at

“Peer-to-peer fundraising events like walks, races and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year,” said Noel Beebe, Senior Consultant for Convio and the study’s author. “These peer-to-peer fundraising events rely on supporters to register for, participate in, and fundraise on behalf of the organization as part of the experience. They are creating new and exciting opportunities for organizations to not only raise more money, but engage constituents in deeper, more meaningful relationships with the organizations.”

Key Findings

  • In 2010, traditional peer-to-peer fundraising events (run, walk, and ride events) continued to see growth in both online participation and online fundraising, despite an uncertain U.S. economy and growing saturation of the market.
  • In traditional events, team participants continue to out-perform individual participants, with team captains performing best of all….