Social Media User Growth Flowers
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Social Media Active User InfographicClick Here to enlarge the infographic.

We all know that social media can be a great way to reach a large potential new audience base, but there are a lot of social media sites and only so much time in the day that you can dedicate to social media outreach.  As such, it’s important to prioritize your efforts so that you are spending your time in a strategic manner that allows you to reach the largest number of users that fall within your demographic.  

This month, we researched some of the key subscribership data for the major social media channels.  The data below shows the launch date and the current monthly subscribership for the big social media sites, which displays not only which sites are the “top dogs,” but also the current growth trajectory of some of these popular social media platforms.  

We hope this data can be useful as you are planning your future social media outreach efforts:


2014 Social Media Active Users

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Winspire Communications Director

About Ian Lauth

With an extensive background in marketing and design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue.

Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content,  newsletters, eBooks and other resources for Nonprofit fundraising professionals. You can also find Ian on Google+.

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